LinkedIn has come a long way from being just a place to post your resume and hope recruiters notice. Over the years, it has steadily evolved into a powerful hub for business social content and thought leadership. If you’ve been paying attention, you’ll see LinkedIn borrowing features from other platforms and adapting them for a more professional setting—turning itself into an essential tool for brands, businesses, and professionals alike.
So, how can you make the most of LinkedIn’s expanding feature set? Let’s break it down.
LinkedIn was initially built as a professional networking and job-search platform, and that core function remains. However, today, job postings are more than just listings—they’re branding opportunities.
Companies leverage LinkedIn Talent Solutions and AI-powered recommendations to attract the right candidates while showcasing company culture. Job seekers, in turn, can optimize their profiles and take advantage of features like “Easy Apply” and Premium Career insights to stand out.
87% of recruiters use LinkedIn as their primary hiring tool, making it the dominant platform for professional recruitment.
At some point, LinkedIn stopped being just a digital resume and started transforming into a publishing platform. Now, professionals and businesses alike can build a LinkedIn content marketing strategy by:
98% of B2B marketers use LinkedIn for content distribution, highlighting its role as the top platform for professional engagement.
For sales professionals, LinkedIn is more than just a networking site—it’s a pipeline.
LinkedIn drives 80% of B2B social media leads, proving its effectiveness as a sales and prospecting tool.
LinkedIn Live and virtual events are changing the game for professional networking and brand engagement. Instead of waiting for industry conferences, brands can now:
LinkedIn Live videos receive 7x more reactions and 24x more comments than native videos, demonstrating the power of live engagement.
Video is no longer just for YouTube and Instagram. LinkedIn has embraced short-form video content, providing professionals with another tool to engage their audience. Whether it’s behind-the-scenes footage, industry insights, or personal branding clips, video content is getting higher engagement rates than static posts.
Video posts on LinkedIn get 20x more shares than other types of content, making them a must-have in your content strategy.
- Forbes
With AI-powered tools, LinkedIn is making content creation and engagement easier. Features like AI-driven writing assistants help refine posts for maximum impact, while advanced analytics give businesses the insights they need to optimize performance. The combination of AI and data makes LinkedIn an even more valuable platform for content marketing strategy.
LinkedIn’s AI-generated content tools are now used by over 54% of professionals to improve their posts and engagement.
- Buffer
LinkedIn’s transformation from a simple networking site to a fully-fledged business content hub isn’t accidental. It reflects the increasing importance of thought leadership, brand storytelling, and professional engagement in today’s digital economy.
Brands and professionals that aim to diversify their content strategy and actively use LinkedIn’s suite of features are positioning themselves ahead of the competition. The key takeaway? If you’re still treating LinkedIn as just a place to list your job experience, you’re missing out on a massive opportunity.
Want to make LinkedIn work for you? Start by:
Companies that post weekly on LinkedIn see a 2x increase in engagement, proving consistency is key to success.
LinkedIn is no longer just a job board or a place to network—it’s becoming the go-to platform for business content, professional growth, and thought leadership. As more businesses recognize its potential, LinkedIn will continue rolling out features that cater to content creators, brands, and industry leaders, to build a stronger and more robust social content marketing strategy.
With 1.15 billion monthly active users, LinkedIn is experiencing record engagement levels, solidifying its position as the top professional networking platform.